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Investigating Effective Audio Guiding

Maria Elisa Fina

Investigating Effective Audio Guiding

A Multimodal Comparison of the Genre in Italian and English

Edizione: 2018

Collana: Lingue e Letterature Carocci (266)

ISBN: 9788843090990

  • Pagine: 200
  • Prezzo:20,00 19,00
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In breve

This book proposes a multimodal investigation of fifty professional city audio guides, with an in-depth, and contrastive, analysis of Italian, British, Irish and American audio guides. Here described as a script-based form of public speaking, the audio guide genre is analysed both at the macro-level (structure and content organisation) and at the micro-level (stylistic features and communication strategies), including the ‘soundscape’ (music, sounds and prosodic features of speech). The rich examples highlight similarities and differences to be found between Italian and English strategies aimed at accessibility and visitor involvement. ‘Accessibility’ and ‘involvement’ are indeed the key reference criteria for the discussion of results, which is framed within an Anglo-American public speaking model in order to define the strategies that make the audio guide effective. The results are then condensed into a set of prototype guidelines for translating or creating effective audio guides. This practical focus makes the book of interest not only to academics in the field, but also to lecturers and students of English language and translation, cultural heritage and tourist communication, as well as professionals in the area of audio-visual technology-mediated cultural heritage promotion.


1. Technology for cultural heritage promotion: the debate over audio guides
2. Background literature
3. Aim of the book
4. Structure of the book
1. Theoretical observations, data and methodology
The hybrid stylistic nature of the audio guide genre/The ‘soundscape’/Data/Methodology: a cross-language, multimodal approach
2. Way-finding, circulation and navigation
Classification of content types: savoir, pouvoir, vouloir/Way-finding: maps/Way-finding: directions/Circulation: safety advice/Navigation: instructions/Navigation: organization of audio tracks/Discussion of results
3. Introductions and conclusions
Introductions: savoir content/Introductions: pouvoir content /Introductions: vouloir content/Conclusions: pouvoir content/Conclusions: vouloir content/Discussion of results
4. Narration, description and in-between
Main content types/History/Descriptions/Other savoir/Practical information/Vouloir/Second speaker intervention /Discussion of results
5. Language and style
The language of tourism as specialized discourse/Rhetorical questions/Metaphors and similes/Sensory language/Specialized vocabulary in audio guides/Other linguistic features/Discussion of results
6. Interaction of voices: music and sounds
Music in audiovisual products/Analytical criteria and preliminary observations/Distribution of music/Type of music-content relationship/Music: discussion of results/Classification of sounds: types and functions/Sounds: discussion of results
7. Prosodic analysis of speech
Speech analysis and the soundscape/Background relevant literature/The study: data and methodology/Speech composition/Pausing between utterances /Utterance-internal pauses: preliminary analysis/Prosodic units and positions of utterance-internal pauses/Speech rate and articulation rate/Pitch range/Discussion of results
8. Assessing effectiveness: best practices for audio guide making
The audio guide: a multi-faceted tourist genre/Best practices/Comparison with the existing best practices/Translating ‘special contents’ from Italian into English/Prototypes for creating audio guides/Concluding remarks
Web Articles
Web pages
Other sources
Websites of the audio guides